June 22, 2021

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Is Your Photography Website Doing Its Job?

If you want to make money as a photographer, one of the most important aspects of your business is your website. It is where most of your clients will first see your work and how they will contact you to hire you. Is yours doing its job properly? This great video discusses what clients look for in a website and what you can do to make yours better. 

Coming to you from Karl Taylor, this excellent video goes over quite a few of the most important aspects of a good photography website and how you can apply them to your own. Two of the most common mistakes I see with photographer websites are sacrificing user experience for the sake of fancy presentation and not being highly selective of what is included in the portfolio. Potential customers are there to see your photos and possibly contact you, and while you want everything to look professional, making them wait through complex and bloated animations or dig through layers of complicated menus is likely to make them give up rather than be impressed. Furthermore, it is much better to have 10 stellar photos than to have a larger mix of great, good, and passable photos, as it only takes one bad photo to change an opinion. Check out the video above for the full rundown from Taylor.